Sky 815

Sky 815

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SKY 815 “Game Specialist”
With the launch of the 800 FreeSpecialist bundle transmitted by SKY, Boris Production, following on from the success of the TV Web formula, has optimised its broadcasting services, making the editorial, authoring and technological combination of the audio/video content more complex and elaborate, and also specially designed for TV use.
The philosophy around which the original gaming entertainment model developed, the central concept of interacting, playing the game, putting the public in the limelight, was reinforced and relaunched by increasing opportunities for viewers to experience a new, original relationship dimension, with the screen and between screens.
The programme schedule, which is at the heart of the media framework, was created, planned, devised and perfected by Boris Production to differentiate and optimise, according to time slots, the aggregative segmentation of target groups and penetration of periods of gaming, enjoyment and information into commercial segments, under entertainment in the broadest sense of the word. By extending services to the medium of television, the company has established the new management of time slots, a new approach with characters, and new set design equipment, researched and tested right down to the last detail.